Post by account_disabled on Dec 7, 2023 5:25:05 GMT -2
4/5 | Lookalike Audience advertising is a way to find new customers that is expected to be more accurate than Broad Audience. This is an interesting Case Study. When we advertise by combining Lookalike Audience with Broad Audience (Broad Audience = advertising to various Targets), most of the time! You will find that about 80% of the budget goes to Lookalike Audience if you use CBO (Campaign Budget Optimize). Therefore, we cannot know which Broad Audience group has good results. Because the budget was too small.
I think it would be unfair if we compared the Whatsapp Number List statistics of Lookalike Audience with Broad Audience because if we compare them, Lookalike Audience is already better. Therefore, it is best to separate campaigns separately. Campaign Lookalike Audience should be separated from Broad Audience. Campaign to find new customers in the Lookalike Audience group Campaign to find new customers in the Broad Audience group P.S. Lookalike 1% / Lookalike 2% / Lookalike …% Audience will not overlap.
So when you advertise There is no need to exclude each other. (Look at the picture below.) Lookalike Audiences do not overlap. You can see that I tried Lookalike 6%-10%, I checked Overlap with Lookalike 1%, the result was no overlap. 5/5 | Lookalike Audience not updated What cannot be told in this topic is that Lookalike Audience is a Static Audience, unlike other types of Custom Audience such as Custom Audience groups from a page or website.
I think it would be unfair if we compared the Whatsapp Number List statistics of Lookalike Audience with Broad Audience because if we compare them, Lookalike Audience is already better. Therefore, it is best to separate campaigns separately. Campaign Lookalike Audience should be separated from Broad Audience. Campaign to find new customers in the Lookalike Audience group Campaign to find new customers in the Broad Audience group P.S. Lookalike 1% / Lookalike 2% / Lookalike …% Audience will not overlap.
So when you advertise There is no need to exclude each other. (Look at the picture below.) Lookalike Audiences do not overlap. You can see that I tried Lookalike 6%-10%, I checked Overlap with Lookalike 1%, the result was no overlap. 5/5 | Lookalike Audience not updated What cannot be told in this topic is that Lookalike Audience is a Static Audience, unlike other types of Custom Audience such as Custom Audience groups from a page or website.