Post by account_disabled on Jan 22, 2024 4:48:38 GMT -2
Hundreds of Ukrainian companies import cars from the USA. And how can a car dealer promote itself to stand out from its competitors? In at least three ways: turn to professionals, constantly improve advertising and improve the quality of service. The case of the MB.Marketing agency and the car dealer Diamantex shows what was achieved with this approach. Reading time 13 minutes Project Features Connecting Ringostat telephony How Ringostat call tracking helps improve advertising efficiency Integration of Ringostat and CRM results Project Features Client: car dealer selling cars from the USA Region of activity: all of Ukraine Diamantex selects, buys, transports cars from the USA and prepares documents for them. The car dealer has been on the market for more than four years and has successfully delivered more than a thousand cars, including premium ones. But at first, with the promotion, everything did not go so smoothly.
The Fax Lists company had a website with an outdated design and inconvenient navigation, no analytics, and customers were brought in mainly by word of mouth. And not as often as we would like. All this led to Diamantex, on the advice of friends, turning to specialists - the MB.Marketing agency. Briefly about which global problems the agency has solved: developed a comprehensive promotion strategy; we created a new one-page website where products are structured into blocks - this doubled the conversion rate; Diamantex case created targeted advertising that is aimed at a solvent audience; created look-alike audiences for users similar to those who interacted with the site but did not leave a request; began to create posts on social networks that were interesting to the target audience - men 20-25 years old, car enthusiasts and those working in the auto industry; designed social networks and posts in the company’s corporate style - you can compare old posts, on the left, and new ones created by the agency, on the right: Social networks and posts in the company’s corporate style launched smart Google Ads campaigns aimed at attracting leads and applications; connected CRM for the client and much more. There was another important task - to provide the client with reliable telephony.
Otherwise, the agency would generate leads, but some of them might be lost. For example, because people couldn't get through on the phone. And the quality of service remained “behind the scenes”, because managers made and received calls from their personal mobile phones. The agency also needed to understand how advertising was converted into calls from customers. This was the only way specialists could see the return on all conversions from different campaigns. The agency knew that Ringostat would be able to solve both of these problems, so they turned to us for connection. Connecting Ringostat telephony “The client decided to move away from the concept of a classic call center and gave managers the opportunity to work not only in the office. after all, this is an area where a client can call at any time - sometimes even late in the evening or at night. For example, to find out whether his car has passed customs clearance. And keeping people in the office almost around the clock is inhumane.
The Fax Lists company had a website with an outdated design and inconvenient navigation, no analytics, and customers were brought in mainly by word of mouth. And not as often as we would like. All this led to Diamantex, on the advice of friends, turning to specialists - the MB.Marketing agency. Briefly about which global problems the agency has solved: developed a comprehensive promotion strategy; we created a new one-page website where products are structured into blocks - this doubled the conversion rate; Diamantex case created targeted advertising that is aimed at a solvent audience; created look-alike audiences for users similar to those who interacted with the site but did not leave a request; began to create posts on social networks that were interesting to the target audience - men 20-25 years old, car enthusiasts and those working in the auto industry; designed social networks and posts in the company’s corporate style - you can compare old posts, on the left, and new ones created by the agency, on the right: Social networks and posts in the company’s corporate style launched smart Google Ads campaigns aimed at attracting leads and applications; connected CRM for the client and much more. There was another important task - to provide the client with reliable telephony.
Otherwise, the agency would generate leads, but some of them might be lost. For example, because people couldn't get through on the phone. And the quality of service remained “behind the scenes”, because managers made and received calls from their personal mobile phones. The agency also needed to understand how advertising was converted into calls from customers. This was the only way specialists could see the return on all conversions from different campaigns. The agency knew that Ringostat would be able to solve both of these problems, so they turned to us for connection. Connecting Ringostat telephony “The client decided to move away from the concept of a classic call center and gave managers the opportunity to work not only in the office. after all, this is an area where a client can call at any time - sometimes even late in the evening or at night. For example, to find out whether his car has passed customs clearance. And keeping people in the office almost around the clock is inhumane.