Post by account_disabled on Feb 24, 2024 6:17:01 GMT -2
2023 has been an incredibly dynamic year in the world of digital marketing: the introduction of artificial intelligence has indeed pushed companies and communication agencies to reshape their strategies and internal work processes. Furthermore, new positioning opportunities have arisen and some "old certainties" have now collapsed . The increased attention towards user privacy and the gradual abandonment of third-party cookies have generated an increasingly transparent web and more aware users, but from the point of view of online marketing this has translated into a loss of measurable data and in greater difficulty in reaching the right target and audience (through targeting or remarketing operations). Although web marketing is by definition changeable and constantly evolving, this year the perception of being in an unprecedented turning point was great and justified. Keeping up with changes, renewing yourself and learning about the new opportunities that are opening up is the only way for companies not to be left behind in a web that, like it or not, is becoming more and more demanding and competitive . In this article we want to tell you about the most significant changes that have occurred on Google in the last period, focusing above all on the aspects that, in our opinion, will become fundamental for SEO strategies in the near future .
The objective is to do so without going into too technical or specific details, but by offering Middle East Phone Number List ideas and coordinates useful for understanding and anticipating trends. Google searches are changing For an online visibility strategy that takes advantage of all the new opportunities offered by Google, it is first necessary to understand how user searches are changing and how, as a consequence, the display of responses on the search engine is changing. User searches have become increasingly difficult to predict and catalogue : official data say that 15% of searches are made up of new questions, never asked before and therefore not yet present in Google's databases. If we add to this the growing use of voice searches (long and detailed questions or expressions such as "near me"), the forecasting difficulties become even more evident. Another aspect to consider – probably the most important – is the increase in image searches through Google Lens (now used 10 billion times a month). This means that more and more users search for information on Google using their phone's camera directly , completely "bypassing" the text search or using it only later to refine their question. Precisely with this in mind, Google has introduced, as early as mid-2022, the concept of Multisearch which allows searches to be made incredibly interactive through combinations of images and text, as can be seen in this example taken from Google's Official Blog.
The Multisearch process: User opens Lens (1); select with the camera what he needs (2); view the results (3); refine your search by entering text (4) in this case looking for the green variant of the dress; continue the exploration (5). Source Google Blog The Multisearch process: User opens Lens (1); select with the camera what he needs (2); view the results (3); refine your search by entering text (4) in this case looking for the green variant of the dress; continue the exploration (5). Source Google blog Of course, this doesn't mean that text search on Google has become obsolete overnight. “ Keyword Research ” will continue to be a fundamental aspect within SEO strategies, however it is necessary to begin to understand that it is part of a much larger and more varied research ecosystem. An ecosystem increasingly inclined to give visibility to results that extend their range of action beyond the classic textual search. Google is becoming more and more Social and Visual If user searches become increasingly interactive and varied, it is inevitable that the Google results page (the SERP) will also change to better respond to these new needs. Listing all the additions made to the SERP over the years would be useless and would lead us astray, but for the more curious we have included among the insights a link to an interactive map where it is possible to see all the changes made from 1996 to today. Here we want to focus on the general meaning of these changes and try to understand their direction.
The objective is to do so without going into too technical or specific details, but by offering Middle East Phone Number List ideas and coordinates useful for understanding and anticipating trends. Google searches are changing For an online visibility strategy that takes advantage of all the new opportunities offered by Google, it is first necessary to understand how user searches are changing and how, as a consequence, the display of responses on the search engine is changing. User searches have become increasingly difficult to predict and catalogue : official data say that 15% of searches are made up of new questions, never asked before and therefore not yet present in Google's databases. If we add to this the growing use of voice searches (long and detailed questions or expressions such as "near me"), the forecasting difficulties become even more evident. Another aspect to consider – probably the most important – is the increase in image searches through Google Lens (now used 10 billion times a month). This means that more and more users search for information on Google using their phone's camera directly , completely "bypassing" the text search or using it only later to refine their question. Precisely with this in mind, Google has introduced, as early as mid-2022, the concept of Multisearch which allows searches to be made incredibly interactive through combinations of images and text, as can be seen in this example taken from Google's Official Blog.
The Multisearch process: User opens Lens (1); select with the camera what he needs (2); view the results (3); refine your search by entering text (4) in this case looking for the green variant of the dress; continue the exploration (5). Source Google Blog The Multisearch process: User opens Lens (1); select with the camera what he needs (2); view the results (3); refine your search by entering text (4) in this case looking for the green variant of the dress; continue the exploration (5). Source Google blog Of course, this doesn't mean that text search on Google has become obsolete overnight. “ Keyword Research ” will continue to be a fundamental aspect within SEO strategies, however it is necessary to begin to understand that it is part of a much larger and more varied research ecosystem. An ecosystem increasingly inclined to give visibility to results that extend their range of action beyond the classic textual search. Google is becoming more and more Social and Visual If user searches become increasingly interactive and varied, it is inevitable that the Google results page (the SERP) will also change to better respond to these new needs. Listing all the additions made to the SERP over the years would be useless and would lead us astray, but for the more curious we have included among the insights a link to an interactive map where it is possible to see all the changes made from 1996 to today. Here we want to focus on the general meaning of these changes and try to understand their direction.