Post by account_disabled on Mar 7, 2024 6:30:00 GMT -2
How will event content change post-Coronavirus? For those involved in content marketing for events, some rules have changed and, at a time when live events are resuming in the form of theater shows and concerts, others are still waiting for the green light after the stop caused by the Covid-19 pandemic. And in all of this, digital events have become the protagonists of an unexpected boom . How events have changed in the time of Covid-19 In the month of April 2020 alone, the Eventbrite platform recorded a 2,000% increase in virtual events , but there are many examples of how digital has brought people together in recent months, when any kind of gathering was prohibited . This happened from small to large events: for example, the city of Helsinki celebrated May 1st with the "Digital Helsinki" event by having people with avatars participate in various virtual initiatives including a concert, but it also happened for events b2b, such as conferences and fairs.
For example, the fair dedicated to e-commerce Netcomm Forum in Milan proposed, while waiting Venezuela Phone Number to return to the traditional version, a completely digital version, Netcomm Forum Live 2020 , which was attended by over 12 thousand people, following plenary sessions and taking part in meetings one-to-one business. content marketing digital events covid The poster of Netcomm Forum Live which was attended by over 12 thousand people Even in this recovery phase, digital events will continue , large or small, and the new trend of so-called hybrid events is already emerging , i.e. those that are organized live, but broaden the audience to those who want to participate digitally, perhaps from other part of the world. All aspects to take into consideration also from the point of view of content marketing for events. Strategy and tone of voice in post-Covid events Rule number one remains the same: everything starts from strategy. What do I want to communicate? Why is the event organized? Knowing this is also essential for those involved in event content marketing, because only by knowing objectives and contexts can one create content that attracts the right participants.
Yes, we are talking about the audience, which at a time when it is also - or only - digital, will have to be intercepted and 'captured' with ad hoc content. In fact, think about how many more people a digital event can reach than a live event. Precisely for this reason, before writing content you must know exactly who it is aimed at and what you want to achieve . But at the same time, if you opt for a hybrid event, i.e. both digital and physical, due to the anti-contagion measures and the need to maintain a physical distance of at least 1 meter between participants, it is also true that participants in attendance could be much less than usual, and it is therefore important to identify your right niche , be found and talk to exactly who you want to participate in the event. content marketing for covid digital events And it is not just what is said, but how that takes hold in this phase of the Covid-19 emergency, in which we have all come from tiring months from different points of view and in which we have overturned our habits: finding the tone of voice right means creating empathy with the participants of the event, welcoming them into a community, satisfying their expectations.
For example, the fair dedicated to e-commerce Netcomm Forum in Milan proposed, while waiting Venezuela Phone Number to return to the traditional version, a completely digital version, Netcomm Forum Live 2020 , which was attended by over 12 thousand people, following plenary sessions and taking part in meetings one-to-one business. content marketing digital events covid The poster of Netcomm Forum Live which was attended by over 12 thousand people Even in this recovery phase, digital events will continue , large or small, and the new trend of so-called hybrid events is already emerging , i.e. those that are organized live, but broaden the audience to those who want to participate digitally, perhaps from other part of the world. All aspects to take into consideration also from the point of view of content marketing for events. Strategy and tone of voice in post-Covid events Rule number one remains the same: everything starts from strategy. What do I want to communicate? Why is the event organized? Knowing this is also essential for those involved in event content marketing, because only by knowing objectives and contexts can one create content that attracts the right participants.
Yes, we are talking about the audience, which at a time when it is also - or only - digital, will have to be intercepted and 'captured' with ad hoc content. In fact, think about how many more people a digital event can reach than a live event. Precisely for this reason, before writing content you must know exactly who it is aimed at and what you want to achieve . But at the same time, if you opt for a hybrid event, i.e. both digital and physical, due to the anti-contagion measures and the need to maintain a physical distance of at least 1 meter between participants, it is also true that participants in attendance could be much less than usual, and it is therefore important to identify your right niche , be found and talk to exactly who you want to participate in the event. content marketing for covid digital events And it is not just what is said, but how that takes hold in this phase of the Covid-19 emergency, in which we have all come from tiring months from different points of view and in which we have overturned our habits: finding the tone of voice right means creating empathy with the participants of the event, welcoming them into a community, satisfying their expectations.